Grace Embodied in Qipao, A New Journey Begins in Danyang — Huaxia Origin Club Seminar on the Global Layout of “Thousand Cities and Ten Thousand Stores” Concludes Successfully
As spring breezes swept through Longcheng, brocade splendor illuminated Jiangnan. On May 31, 2026, the Huaxia Origin Club Seminar on the Global Layout of “Thousand Cities and Ten Thousand Stores” grandly opened in Danyang, Jiangsu Province. More than 200 distinguished figures from across the country, together with outstanding representatives of qipao culture, gathered in this city known for its refined elegance east of the Yangtze River and its splendid charm in southeastern China. With the qipao as a cultural bond and tradition as the enduring thread, they came together to witness a shining moment for the Danyang Station of Huaxia Origin Club and to jointly envision a magnificent blueprint for the inheritance of qipao culture and the development of its related industries.
The grand event was hosted by the Huaxia Qipao Culture Research Institute, organized by Senyi Culture Development (Kunshan) Co., Ltd., and co-organized by the Danyang Branch of the Huaxia Qipao Culture Research Institute. It brought together leaders and guests from the headquarters and its branches, including Gu Jinchang, Yang Ningxi, Gao Guixiang, Gu Junqi, Gu Xiaobei, Qi Xiaona, Yang Ping, Tiantan Dayang, Liu Shiwang, Zhou Wenbo, Gao Yuan, Zhuang Luran, Jiao Zhiheng, Du Mingfeng, Yin Fengqi, Yao Xinzhi, Zhang Ziqi, Shu Guowei and others. Special guests, including Bintai Shuqi, Ding Xiaohua, Sui Baihua, Wu Xiaoping, Wang Ying, Qiu Meixia, Zhu Wenguang, Ma Desheng, Chen Suodi, Hu Juhua, Chen Aixian, Yan Qiuhua, Luo Huifang and others, also joined the heads of Huaxia Origin Club stores in celebrating this grand occasion.
On behalf of the host city, Shu Guowei, head of the Danyang Branch, delivered a welcome address. Speaking with deep affection, she said, “Danyang, whose name evokes the auspicious image of a red phoenix greeting the rising sun, has long embodied the gentle grace of Jiangnan and the refined elegance of the Wu region. Today, qipao culture takes root here, marking a perfect encounter between the ancient charm of the East and the delicate spirit of Jiangnan.”
She noted that the Danyang Branch would take this seminar as a new starting point to further explore the intangible cultural heritage techniques and cultural connotations of Su-style qipao. Through study sessions, exhibitions, performances, cultural salons and other activities, the branch will bring the beauty of qipao into everyday life. At the same time, it will welcome like-minded partners from near and far, build bridges for cultural exchange, and strive to make Danyang a new highland for the inheritance of qipao culture and a vibrant center for the dissemination of Chinese-style aesthetics. Through clothing as a vessel of values and beauty as a language of emotion, the elegance of Huaxia culture will spread throughout Longcheng and shine far and wide.
Gu Jinchang, President of the Huaxia Qipao Culture Research Institute, Curator of the Huaxia Qipao Culture Museum, Founder of Huaxia Origin Club, and Founder and President of Senyi Culture Development (Kunshan) Co., Ltd., delivered the keynote speech. He stated that 2026, the Bingwu Year of the Horse, is a year to ride the momentum and chart a new course, and also a year to break through barriers and pursue global ambitions. Standing at the forefront of both cultural inheritance and industrial development, President Gu outlined eight core strategic plans for the year:
1. Strengthening the physical foundation and expanding the overall layout: Efforts will be made to ensure the efficient operation of the Suzhou, Sanya, and Pattaya, Thailand venues, while steadily advancing the construction of the Wuhan and Changsha venues. The total number of global venues is expected to exceed eight within the year, forming a physical development network that covers China and connects with overseas markets.
2. Expanding global reach and strengthening the development matrix: More than 1,000 Huaxia Origin Clubs will be launched at full speed, and over 100 special seminars on global layout will be held throughout the year. Through resource sharing, community building, and win-win cooperation, the Huaxia Origin brand will spread across China and move onto the world stage.
3. Cultivating cultural craftsmanship and creating top-tier IP: Full efforts will be devoted to promoting a global tour of more than 100 performances of the premium stage production A Century of Qipao Evolution. A grand cultural event featuring a ten-thousand-person qipao long scroll inspired by A Panorama of Rivers and Mountains will also be carefully created. Through refined aesthetics, the project will carry forward the cultural lineage of the East, allowing Chinese qipao culture to shine in the present age and gain worldwide recognition.
4. Fulfilling social responsibility and empowering rural revitalization: The Fuping Shengtang goat milk powder agricultural assistance project will be further advanced, providing targeted support to 100,000 people and empowering industries with a total value of 100 million yuan. The Huaxia intangible cultural heritage cultural and creative brand will also be strengthened, promoting the nationwide popularity of distinctive products such as leather garments, Ping’an Fu tea cakes, Shiyecao noodles, and Zhongke Daxi selenium-rich products. More than 100 new intangible cultural heritage cultural and creative products, as well as premium rural revitalization products, will be introduced. Through 20 livestreaming sessions dedicated to intangible cultural heritage and agricultural assistance, the project will bridge the “last mile” between cultural benefits for the people and industrial support for farmers, ultimately reaching one million families.
5. Advancing toward the capital market and achieving leapfrog growth: Full efforts will be made to enter the capital market and promote the listing of Senyi Culture Development (Kunshan) Co., Ltd. on the Nasdaq or the New York Stock Exchange in the United States. With the support of capital, the company aims to empower the industry and achieve a leap in both brand value and corporate strength.
6. Connecting world civilizations and demonstrating cultural confidence: A ten-thousand-person international cultural exchange ceremony will be organized, reaching Thailand, Vietnam, Laos, and other countries. With the qipao as a bond and culture as a bridge, the event will showcase the unique charm of Chinese traditional culture to the world and convey the profound heritage of Eastern aesthetics.
7. Setting an industry benchmark and spreading public welfare: The fourth Ten-Thousand-Person Qipao Annual Conference will be carefully organized as a leading cultural event for the industry. At the same time, the institute will remain true to its original mission and continue to practice public welfare by providing targeted assistance to 100 orphans, elderly people living alone, and centenarians. With great compassion, it will shoulder social responsibility and demonstrate the warmth of humanity.
8. Anchoring ambitious goals and striving for breakthroughs: With more than 500 million yuan in fixed-asset investment planned for the year, the institute will write a brilliant new chapter in the development of the cultural industry with solid strength and firm determination.
Afterward, Gu Junqi, Vice President of the Huaxia Qipao Culture Research Institute, Deputy Curator of the Huaxia Qipao Culture Museum, and Vice President of Senyi Culture Development (Kunshan) Co., Ltd., delivered an in-depth presentation on key topics including the Huaxia qipao cultural inheritance project and the design proposal for the Suzhou venue. From the perspectives of cultural essence, design concepts, and implementation pathways, he provided solid theoretical support and practical guidance for the club’s layout, bringing clear direction and strong momentum to the subsequent implementation work.
Since the grand launch of the global layout initiative in Liyang, Changzhou, on March 28, Huaxia Origin Club has continued to ride the momentum and achieve frequent success. Six clubs have already been successfully established in Changzhou, Hangzhou, Xuzhou, Liyang, Jiashan, and Danyang. Meanwhile, clubs in Pattaya, Sanya, Zhanjiang, Shanghai, Kunshan, Yangzhou, Nanjing, Nantong, Huai’an, Zibo, Taiyuan, Taoyuan in Taiwan, and other locations are currently under planning and preparation. The development momentum is unstoppable, and the prospects are boundless.
The Danyang grand gathering served not only as another key driver for the implementation of the strategy, but also as a comprehensive acceleration of the global layout. More importantly, it marked a brand-new starting point for all members to pursue their shared dream with one heart and create new glory together.
When culture flourishes, the nation prospers; when industry grows strong, the brand rises with it. The successful convening of this seminar has pressed the accelerator for the global layout of Huaxia Origin Club and, more importantly, provided a fresh model for the creative transformation and innovative development of fine traditional Chinese culture. Taking “Thousand Cities and Ten Thousand Stores” as its platform, Huaxia Origin Club will enable qipao culture, a treasure of Eastern aesthetics, to blossom across the world. Through every distinctive store and every cultural event, the inner grace and outer elegance of Eastern women, together with the breadth and depth of Huaxia civilization, will be shared with the world and shine ever more brilliantly amid the tide of the times.
The journey ahead may be long and challenging, yet those who keep moving forward will surely arrive; with unwavering perseverance, the future is full of promise. May we take the qipao as our bond, unity as our wings, and shared success as our sail. With one heart and one purpose, let us move forward with courage and determination, and together write an enduring legend of our time in the inheritance of Chinese qipao culture and the development of its industry.
