The Sino-Thai Cheongsam Cultural Exchange and the launch ceremony of the Huaxia Cheongsam Culture Museum Thailand Pavilion were grandly held at JF in Pattaya City, Thailand on the morning of September 30, 2025.

His Highness Thai Prince Suthee and His Honor Pattaya City Mayor Poramet Ngampichit attended the event. Gu Jinchang, Director of the Huaxia Cheongsam Culture Research Institute, Curator of the Huaxia Cheongsam Culture Museum, and President of Senyi Culture Development (Kunshan) Co., Ltd.; Liao Mingjin, Deputy Director of the China Enterprise News Group’s China Enterprise Service Center, Operations Officer of China Enterprise Network, and Executive Director of the CMF International Insurance Elite Roundtable Conference Organizing Committee; Wu Qiang, Deputy Director of the Huaxia Cheongsam Culture Research Institute and Curator of the Thailand Pavilion, as well as Chairman of Thailand Meicheng International Tourism Group; Zhong Wei, Shareholder and Executive Curator of the Huaxia Cheongsam Culture Museum Thailand Pavilion, and Chairman of Thailand JF; along with leaders from the Huaxia Cheongsam Culture Research Institute and Senyi Culture Development (Kunshan) Co., Ltd., including Yang Ningxi, Gao Guixiang, Guo Junqi, Han Huixia, Xian Xiaona, Yang Ping, Tian Tan Da Yang, Yu Yuhong, Tu Shiyi, Zhu Xinming, Liu Shiwang, Wu Tao, Yu Pingping, Zhou Wenbo, Gao Yuan, and Zheng Changcheng; branch institute directors such as Liang Zhengwei, Tan Xinhua, Sun Lina, Zhao Jun, Zhang Juan, Wang Xiaomin, Zhang Zhenbin, Ma Li, Niu Jinli, Hu Yunxi, Jia Jingtao, Zhao Dejun, and Jia Daoyin; Sun Yan, General Manager of the China Branch of Thailand Meicheng International Tourism Group; Jia Lei, director and choreographer of the stage play A Century of Cheongsam Evolution; special guests Yin Jianrong, Xu Ganrao, Wang Fang, Wang Ziniu, Qu Xinhong, Ma Xinmin, Zhou Aiqin, and Wang Lianan; partner representatives; Senior Cultural Advisor of the Huaxia Cheongsam Culture Research Institute and special actor portraying Zhou Enlai, Hao Jixian; along with representatives from partners and various branch institutes, totaling over 200 participants, attended the event.

Director Gu Jinchang, representing the Huaxia Cheongsam Culture Research Institute and Senyi Culture Development (Kunshan) Co., Ltd., delivered a welcome address!

He extended thanks to the Thai Prince and Pattaya City Mayor for attending the event, and extended a warm welcome to the representatives from branch institutes, partners, and distinguished guests from across the nation. Wu Qiang and Zhong Wei delivered speeches in turn.
Pattaya City Mayor Poramet Ngampichit, as the presiding guest, shared his remarks. On behalf of Pattaya City, he extended a warm welcome to the delegation from the Huaxia Cheongsam Culture Research Institute in China, congratulated the auspicious launch of the Huaxia Cheongsam Culture Museum Thailand Pavilion, introduced the local customs, culture, and tourism resources of Pattaya, and invited Cheongsam enthusiasts from China to visit Pattaya frequently for sightseeing and tourism. He also affirmed the Pattaya City Government‘s support for the construction and future operations of the Huaxia Cheongsam Culture Museum Thailand Pavilion. Subsequently, six distinguished guests—including the Pattaya City Mayor, the Thai Prince, Gu Jinchang, Liao Mingjin, Wu Qiang, and Zhong Wei—took the stage together for the ribbon-cutting ceremony and a commemorative group photo.




Representatives of Cheongsam beauties from the Huaxia Cheongsam Culture Research Institute also performed captivating Cheongsam programs. Upon its official opening, the Huaxia Cheongsam Culture Museum Thailand Pavilion will annually organize 100,000 Cheongsam sisters to visit Pattaya for sightseeing, tourism, and Cheongsam cultural exchanges, while accommodating up to 1.8 million tourists each year, thereby boosting Pattaya‘s tourism and economic development!